Building a brand from scratch
Building a brand from scratch
Building a brand from scratch
Sanu Space partnered with Sandcastle Atelier to build a brand from the ground up—crafting a clear identity rooted in utility, storytelling, and premium minimalism. Over two years, we developed every layer of the brand: its visual language, product range, and creative strategy.
Sanu Space partnered with Sandcastle Atelier to build a brand from the ground up—crafting a clear identity rooted in utility, storytelling, and premium minimalism. Over two years, we developed every layer of the brand: its visual language, product range, and creative strategy.
Sanu Space partnered with Sandcastle Atelier to build a brand from the ground up—crafting a clear identity rooted in utility, storytelling, and premium minimalism. Over two years, we developed every layer of the brand: its visual language, product range, and creative strategy.
Brand Identity
Product Design
Sampling + Production
Ecommerce Management
+ More
We developed the full brand identity for Sandcastle Atelier—from defining its ethos and creative direction to designing core products like hoodies, jackets, and pants. We shaped the visual language, oversaw product development with signature details, and guided storytelling through seasonal releases. We also helped structure and refine the digital rollout of sandcastleatelier.com, ensuring the brand’s tone, visuals, and functionality aligned.
With a solid foundation in place, Sandcastle is gaining traction as a unique voice in the fashion space—recognized for its craft, clarity, and uncompromising design standards.
